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Consumer Voice: Size Matters
The conversation seems to be heating up again around what consumer engagement, consumer collaboration and voice of the consumer really means. And I am astonished by what I am hearing. Specifically, how companies promising to help empower consumers or deliver consumer voice really only want to empower or listen to a select few.
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What Can Mobile Payment Marketers Learn From Coffee Machines?
While mobile payment solutions are not expensive, there are several barriers to adoption that differ by maturity of market.
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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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CES 2014 LinkedIn Insights
Earlier this month, Ipsos MediaCT's Steve Kraus, SVP & Chief Insights Officer co-hosted an exclusive event with LinkedIn during CES in Las Vegas, during which we revealed new insights about how affluent consumers use technology and purchase consumer electronics.
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The Power of Gen C: Connecting with Your Best Customers
Read this white paper to discover tactics you can deploy in order to more effectively target consumers Gen C.