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Presidential Approval Remains Stable Across the Agenda, with the Economy Still Reigning As the Most Important Issue

Majorities of Americans Support Increased Security Measures at Airports As a Means of Reducing Terrorism

Innovating for Growth in an Economic Downturn

Marketing with the New Consumer

Polling on Fuzzy Issues Like Healthcare Reform: You Can't Measure What Doesn't Exist

When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had been. Learn what polling on American healthcare reform has taught us about polling on non-electoral policy issues involving the legislative process by reading our latest paper.

The Ipsos Weekly College Football Fan First Poll (End of Regular Season)

RBC CASH Index: Season of good cheer: U.S. consumer confidence twice as strong as a year ago

Less than Half of Americans Blame Global Warming on Human Activity; Over One Quarter Do Not Think Global Warming Is Happening at All

In the Debate over Cap and Trade:
Job Creation Trumps Higher Utility Bills

Presidential Approval Slips Below 50% As Ratings of Obama's Handling of Various Issues Fall Across the Board

Democratic Party Declines in Favorability As Republican Party Recoups

Internet Advertising: Don't Get Biased by the Hype

What's the Big Idea? Test and Identify