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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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[WEBINAR] American Family Media Experiences 2020
American families are exposed to more and more media choices to build their family lives around.
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World Forum Strategy & Innovation Conference
Ipsos is delighted to be presenting at the Strategy & Innovation World Forum – a conference bringing together those at the forefront of business strategy & innovation, and providing a platform for thought sharing, leading to change & growth!
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.
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Affluents & The Smart Home 2.0
Watch our on demand webinar to hear about Affluents and their relationship with, behaviors, and attitudes about smart home products.
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CES Panel with the Female Quotient
Join Ipsos’ Menaka Gopinath who will be participating in a panel discussion exploring How Deep Listening Helps Brands Embrace Inclusivity.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Winner of Ipsos & 1776 Patient Experience Pitch Competition Announced
Startup Keriton Kare wins for innovative application for newborn intensive care units