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Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Tapping into the Hot Chinese and South Asian Marketplace

Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail ... And Why Great Brands Succeed

Author Of New Book Says Advertisers Must Recognize How We Are Emotionally Wired For Their Marketing Efforts To Succeed

AP/Ipsos Poll: Most In U.S. Have Good Idea Of Number Of U.S. Military Deaths; Severely Underestimate Loss Of Iraqi Civilians

Sam McGuire Crosses Atlantic To Join Ipsos Public Affairs Division In New York

Ipsos In 2006: Growth Surpasses Market

AP/Ipsos Poll: Government Bets A Fickle Public Will Warm To Dollar Coin - This Time

AP/Ipsos Poll: Congress' Image Improving Since Election - Slightly

RBC CASH Index: Consumer Confidence Heating Up, Despite Winter's Grip On Nation

AP/Ipsos Poll: Most Doubt Cuba Will Become Democracy After Fidel, But Think Cuba Will Be Better Off When He's Gone