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Green Marketing: Just a Tactic?

Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.

Seven in ten (70%) Believe `Green' Marketing is Just a Tactic

Four in ten (44%) Americans Not Willing to Pay More for `Green' Building Products for their homes despite potential for Longer-Term Paybacks

AP/Ipsos Poll: US Shares Blame For China Products

AP/Ipsos Poll: In Eight-Nation Poll, Few Signal Taste For Increased Military Missions For Their Countries

AP/Ipsos Poll: One In Four Adults Read No Books Last Year; Biggest Readers Were Women, Older People

AP/Ipsos Poll: Bush, Congress In Perverse Struggle For Low Marks From Public

Global@dvisor: Views from the World's Most Engaged Consumer Citizens

What Ordinary Citizens Are Doing To Cut Greenhouse Gas Emissions At Home

RBC CASH Index: U.S. Consumer Sentiment Rebounds In August After Two-Month Slide

Ipsos Supports Creation Of Online Research Standards

Collaborates With Research Industry Authority And Other Market Research Firms To Institute Online Research Accountability