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High Definition Hyped, But Many Consumers Remain Wary
HDTV Perceptions Remain Positive Among Those Reporting Familiarity, But Many Consumers Can't Justify Replacing Their Current TVs
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Financial Services Marketing Expert Joins Ipsos
Strategist Arthur Eisenbach Brings Over 25 Years Of Research Experience
To Leading Marketing Research Consultancy's Financial Services Practice -
Corporate Financial Brands Lag with Target Audiences
Survey reveals low brand familiarity for leading U.S. banking and investment firms
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Brick-and-Mortar Preferred Over Internet For Buying Electronics Device
See And Touch Comfort Factor Critical As Twice As Many Consumers Likely To Shop In Person Than Online For Media Hubs, According To Latest Ipsos Insight Study America's Digital Den
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Wireless Web Access A Marker For `Digital Innovators' Target Audience
Americans Who Access The Web Wirelessly Are Heavy Tech Hardware And Subscription Service Purchasers
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Ipsos Adds Qualitative Research Consultant
Catherine LoPresti Brings 20 Years of Qualitative Research Experience To Leading Market Research Company
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Senior Brand Research And Planning Executive Joins Ipsos' Global Team
David S. Nemiah Brought On To Lead Proprietary Brand Equity Research
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Global Positioning System Navigation Shows Greatest Potential as Next "Breakout" Wireless Handset Application for Americans, According To New Ipsos Survey
Interest in GPS Shows Trend of Demand for Functional Features Outweighs Entertainment Options