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Americans still want vacations, but will we take them?
Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.
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Here's what Americans cared most about this year
Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.
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Ipsos explains how businesses can prepare for electoral uncertainty in 2024 and beyond
The presidential election comes with high stakes for businesses. In the newest Insights to Activate series release, experts from Ipsos, Ford and Regeneron explain how your brand can navigate those risks.
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Ipsos Equalities Index 2024
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Personify Health & Ipsos Release New Report on U.S. Employee Health and Productivity Trends
New survey sheds light on importance of investing in employee health, benefits navigation, and beyond-basic health needs
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New York Times – Ipsos Election Poll Wording Experiment
Question order in election surveys potentially impacts perceived performance of 3rd party candidates
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Shopping
What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries.
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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
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Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.