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AP/Ipsos Poll: Republicans Gain Some Ground In Battle For Congress

Sitting in the Director's Chair for New Product Launches

The Good Fortune of Not Being in the Movie Business

High Attention Processing: The Real Power of Advertising

AP/AOL Video Poll: Video Viewers Shun Full-Length Movies And TV Shows

AP/Ipsos Poll: Fears Of Another Terror Attack Remain Real; Especially In New York, Washington

AP/Ipsos Poll: A Year After Katrina, Most Don't Believe The Nation Is Ready For Another Major Disaster

Vast Majority Of Mississippi And Louisiana Homeowners Satisfied With Their Insurance Companies In Wake Of Hurricane Katrina

RBC CASH Index: U.S. Consumer Confidence Drops In The Face Of Rising Energy Prices And Slowing Housing Market

Increased Confidence In Job Security Only Bright Spot

AP/Ipsos Poll: Increasing Opposition To Bush Worrisome Trend For GOP Candidates

Emotion and Engagement, Brand Equity, and Persuasion