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Consumer Habits Are Hard to Break--Even Good Ones

Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis

RBC CASH Index: Consumer Confidence Holds Steady Heading Into Second Quarter

AP/Ipsos Poll: Bush, GOP Hitting New Lows In Public Opinion

AP/TV Guide Poll: Katie Couric Heads To Evening News As Poll Shows Viewers Prefer Her In The Morning

AP/Ipsos Poll: More Than Half Open To Allowing Illegal Immigrants To Enter Temporary Worker Program

Consumer Habits are Hard to Break--Even Good Ones

Success Factors in Launching Highly Innovative Products

Advertising in 10 Seconds or Less

Getting to the Root of Innovation Part 1 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2

Getting to the Root of Innovation Part 2 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1

The Insurance Industry's Reputation after Hurricane Katrina