Search

Why Category Buying Behavior Matters

Why Category Buying Behavior Matters

empty

Advertising Recall for Prescription Drugs Rises

However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends

DTC Advertising Comes of Age

Newer Ad Campaigns Most Effective, Ipsos PharmTrends Shows

Don't Leave New Product Launches to Guesswork

empty

Is Direct-to-Consumer Advertising for Drug Samples Effective?

empty

Americans Continue To Embrace Potential Of Digital Music

Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace With Online Music Distribution, Finds Americans' Digital Music Appetite Remains Strong Throughout 2002

Over 100 Million Americans Have Listened To A Pre-recorded CD's On Their Computer, And Roughly 60 million Have Downloaded

More Consumers Are Asking Their Doctors for Drug Samples - By Name

Ipsos PharmTrends Finds Patients Increasingly Savvy

Technologies With Clear Benefits Will Win This Holiday Season

Faced With A Glut Of Technology Offerings, Budget-Conscious Consumers Will Turn To Smaller-Ticket Products They Understand, Suggests Ipsos-Reid Survey

Prescription Drug Ads Prompt Consumers to Seek More Information from Their Doctor

Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends174 Reports