Search
-
Americans still want vacations, but will we take them?
Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.
-
Here's what Americans cared most about this year
Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.
-
Ipsos explains how businesses can prepare for electoral uncertainty in 2024 and beyond
The presidential election comes with high stakes for businesses. In the newest Insights to Activate series release, experts from Ipsos, Ford and Regeneron explain how your brand can navigate those risks.
-
How much of an impact could the war in Gaza have on the election?
Below are five charts on inflation, the war in Gaza and what these two issues might mean for the 2024 election
-
May 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Increases Following Stability Last Month
-
Personify Health & Ipsos Release New Report on U.S. Employee Health and Productivity Trends
New survey sheds light on importance of investing in employee health, benefits navigation, and beyond-basic health needs
-
New York Times – Ipsos Election Poll Wording Experiment
Question order in election surveys potentially impacts perceived performance of 3rd party candidates
-
Shopping
What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries.
-
Shoppers want AI as a shopping tool, not a salesperson
People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
-
Ipsos announces its participation at Cannes Lions 2024 in partnership with RTL Ad Alliance
Ipsos, one of the world's leading market research companies, will be at Cannes Lions, the International Festival of Creativity, from 17 to 21 June 2024.