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Ipsos Ideas: Vioxx Recall Hurt American's Confidence In FDA, Not Prescription Drugs

Consumers Understand Trade-Offs Between Drug Benefit And Risks, According To Ipsos survey

AP/Ipsos Poll: Many Older Americans Choosing To Work After Retirement

AP/Ipsos Poll: Majority Of Americans Would Allow Display Of Ten Commandments In Government Buildings

AP/Ipsos Poll: Most Oppose Bush On Social Security, But Think Their Own Retirement Is Secure

Using the Opportunity Score to Choose Winning Concepts

Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications

Red Versus Blue

The Great Divide?

Brand Stretch: The Path to Mega Branding

Stretching Brand Extensions: Research tips for new category brand development

Going for Advertising Gold with the 2004 Athens Olympics