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America in Flux: Moving Forward in a Changed World
Revisit our recorded webinar to gain an understanding of the American COVID experience, where people are today, and how your brand can connect with and help them move forward.
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[WEBINAR] Show Me the Money: Affluent Fans & the Economics of Sports
With sports playing a major role in Affluents’ entertainment and leisure time, understanding their fandom and their level of engagement is crucial when marketing to them.
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Here’s how Americans are adjusting to inflation
Our latest Thought Starter shares research measuring the impact of inflation, and compromises that Americans are making in their effort to cope.
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U.S. consumer confidence subsides
With conflict in Ukraine in the background, Americans show greater unease about their economic prospects
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How will technology change how we care for elders?
Americans overwhelmingly want to age in their own homes. Technology offers new solutions for enabling them to manage their day-to-day lives and avoid isolation. Dor Skuler co-founded Intuition Robotics, the maker of ElliQ, a desktop companion robot. He explains how a little robot could make a big difference for elders.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.
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Few Americans think COVID is a big risk, but half are still more comfortable wearing masks
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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What Tech Executives Should Know in Today’s Polarized Society
The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.