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AXA Future Risks Report 2025
AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.
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October 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly As Sub-Indices Move In Opposite Directions
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Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
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Why Gen Z’s indulgence attitudes won’t stay the same
Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend.
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Why flexible, experience-driven luxury will reshape premium beverages
Maggie Frerejean-Taittinger, co-founder of the nonalcoholic sparkling wine French Bloom, explains how the wellness trend is driving demand for flexible drinking choices for upscale social gatherings.
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How sex’s rising politization creates more brand risk
Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.
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Among veterans, trust in information from the VA remains strong
Findings of a new Ipsos poll on trust in government agencies
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Americans show broad support for college athletes being paid through NIL and revenue sharing
New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes
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Ipsos Announces the Results of its 2025 Channel Check-In | QSR Mobile Ordering Study
New Ipsos report, developed in partnership with The Coca-Cola Company and Nation’s Restaurant News, delivers data-driven insights into mobile ordering, payment, and pickup channels.
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Majority of Americans believe crime in American cities is unacceptably high
NPR/Ipsos poll also finds that more Americans oppose than support the deployment National Guard troops to American cities