Majority of Latinos say it's a bad time to be Latino or Hispanic in America

Washington DC, November 6, 2025 – Two in three Latinos feel it is a bad time to be Latino or Hispanic in America, according to a new Axios/Ipsos poll conducted in partnership with Noticias Telemundo. This represents a sharp increase in unease and uncertainty about their place in society over the last year. The poll, conducted among over 1,100 Latino/Hispanic Americans, also finds fewer Latinos feel like they can live the “American Dream” compared to the past few years. These shifts in opinion come as roughly one in three Latinos indicate they have changed how they go about their daily life due to recent immigration enforcement efforts and many express concerns about their own physical safety or that of a loved one. 

Detailed Findings:

1. For the first time in the Axios/Ipsos survey, a majority of Latino Americans say it is a "bad time" to be a Latino or Hispanic person in America. Fewer than half now believe they can live the American Dream.

• The share who say it is a “bad time” to be Latino or Hispanic in the United States stands at 65%, up 25 points from March of 2024 when 40% expressed this view.
• Among Latinos there are pronounced differences in views by partisanship: 84% of Democrats say it is a bad time to be Latino/Hispanic compared with 68% of independents and 32% of Republicans.
• Fewer than half of Latinos (44%) now believe they can achieve the American Dream, a sharp decline from 53% who said this in March 2024 and 61% who expressed this view in March 2022. There's currently a gap between age groups, with 55% of Latinos 50 and older believing they can achieve the American Dream compared to just 38% of those under 50.
• In line with these more negative views, just 40% say the United States makes them feel like they belong here, down from 51% in March 2024 and 57% in March 2022. Latinos ages 50 and older are notably more likely to strongly agree that they belong than younger Latinos.

2. Concerns over physical safety are on the rise. 

• More than half (53%) of Latinos say they are worried that they or someone they love will be physically attacked because they are Latino or Hispanic, up from 39% in June 2022.
• Nearly a third (31%) report that recent ICE actions have changed how they go about their day-to-day life. Among those who say they’ve changed their daily routine, 88% say these changes have made their life more difficult.
• Overall, 51% believe current deportation efforts are targeting all Latinos, including U.S.-born and legal residents.
• Support for giving the president authority to shut U.S. borders based on migrant flow has dropped sharply to 44% from 64% in March 2024.

3. Cost of living continues to dominate Latinos’ list of concerns.

• Inflation and cost of living remain the top concern at 51%, far outpacing worries about immigration (29%) and healthcare (26%).
• Four in five (83%) say the U.S. government should prioritize getting inflation and prices under control, with 43% calling it "most important,” the highest rating among all issues tested.
• Nearly half (48%) report making major changes to how they live due to cost increases in the last six months, while 33% say their personal financial situation is worse compared to a year ago (15% say better; 48% say it has not changed).

4. Latinos are relatively split on which political party is doing a better job managing the economy. 

• When asked which party is good for the U.S. economy, Latinos are roughly split (27% Democratic Party vs. 24% Republican Party); 23% say neither party is good for the economy.
• The Democratic Party has gained a slight edge over the GOP on immigration (30% vs. 21%). In 2024, ratings of the two parties on immigration were about evenly split (23% vs. 22%).
• By a 32% to 20% margin, more Latinos say the Democratic Party, rather than the Republican Party, represents people like them. However, the Democratic Party’s advantage on this measure has narrowed somewhat in the last year; in March 2024, Democrats held a 20-point advantage on this measure. 

About the Study

The Axios/Ipsos poll was conducted in partnership with Noticias Telemundo from October 21 to 27, 2025, by Ipsos using our KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,123 Latino/Hispanic adults aged 18 or older in the United States.

No respondents were removed from the final data for refusing all of the survey items.

The survey was conducted using KnowledgePanel, the most well-established online probability-based panel that is representative of the adult U.S. population. Our recruitment process employs an addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the U.S. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population. KnowledgePanel members receive a per survey incentive, usually the equivalent of $1 (though for some it is $2) in points, that can be redeemed for cash or prizes. Two email reminders were sent to hard-to-reach members. Hard-to-reach is defined as 18-29 years old, less than high school, did not vote in the 2024 presidential election, or self-identified as Republicans or lean Republicans. The remainder of the sample received one reminder email.

The study was conducted in both English and Spanish. The data were weighted to adjust for gender by age, education, language dominance, Latino/Hispanic origin, household income, Census region, metropolitan status, and political party identification. Demographic benchmarks, among Latino/Hispanic adults aged 18 or older, came from the 2025 March Supplement of the Current Population Survey (CPS), with language dominance benchmark derived from the 2023 American Community Survey (ACS). The political party identification benchmark came from the 2025 Pew’s National Public Opinion Reference Survey (NPORS) with additional family income adjustments among Latino/Hispanic adults for better alignment with CPS estimates.

 The weighting variables and categories were as follows:

• Gender (Male, Female) by Age (18-29, 30-44, 45-59, 60+)
• Education (Less than High School, High School, Some College, Bachelor’s degree or higher)
• Language Dominance (English Dominant, Bilingual, Spanish Dominant)
• Latino/Hispanic Origin (Mexican, Puerto Rican, Cuban, Others)
• Household Income (Under $50,000, $50,000-$99,999, $100,000 and over)
• Census Region (Northeast, Midwest, South, West)
• Metropolitan Status (Metro, Non-Metro)
• Political Party Identification (Republican, Lean Republican, Not Lean/Refused, Lean Democrat, Democrat)

The margin of sampling error is plus or minus 3.2 percentage points at the 95% confidence level, for results based on the entire sample of Latino/Hispanic adults. The margin of sampling error takes into account the design effect, which was 1.18. The margin of sampling error is higher and varies for results based on sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

For more information on this news release, please contact:

Mallory Newall
Vice President, US
Public Affairs
+1 202 374-2613
[email protected]

About Ipsos 

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

Our tagline "Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com