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How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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Over 8 in 10 Americans agree: We’re on “a path to fragmentation and self-interest”
More than 40 years after President Jimmy Carter’s “Malaise” Speech, new Ipsos polling finds those same sentiments resonate today
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Majority of homeowners hit with unexpected home repair costs in the past year
New survey shows three-quarters of homeowners have no set plan in place to pay for home maintenance projects
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For Latino Americans, the U.S. offers opportunity but also discrimination
New Axios-Ipsos poll in partnership with Telemundo finds differences by age in perceptions of opportunity in the U.S.
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America in Flux: Moving Forward in a Changed World
Revisit our recorded webinar to gain an understanding of the American COVID experience, where people are today, and how your brand can connect with and help them move forward.
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What will it take to make the dream of aging-in-place a reality?
As people increasingly want to age in place, there’s an unexpected player in the future of aging: your local zoning board.
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI