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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.
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What’s going on with young American men and how that impacts the rest of America, in five charts
AI, cryptocurrency, porn, and the internet: here's what the Ipsos Consumer Tracker tells us about what young men are going through, and why it matters for everyone.
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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2025 User Behavior & Self-Expression on Roblox: Waves 1 & 2
A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox.
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Shifts: Evolving from the nuclear family model
Brands must prepare for how tomorrow’s social and familial shifts could intersect with technological change and financial pressures. Ipsos Strategy3’s Matt Palmer explores potential pivot points.
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How Gen Alpha and Beta will drive new family norms
As Baby Boomers retire and one-person households become more common, companies should prepare for dramatic shifts in housing, hiring and spending, says Steven Ruggles, director of the IPUMS Center for Data Integration at the University of Minnesota.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.