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Ipsos, in partnership with W. Capra, announces 2025 Channel Check-IN: The C-Store Experience
Exclusive study will evaluate and rank how leading convenience store and travel center brands perform against customer expectations
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Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
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Ipsos recognized by Forbes as one of America’s Best Employers for Women 2025
Our commitment to culture helps us attract and retain some of the industry’s brightest stars and best minds — and keeps Ipsos innovative, disruptive, and a great place to build a rewarding career.
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Fewer Americans are seeing in-store discounts
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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Why money is still core to the American Dream
Financial Health Network CEO Jennifer Tescher explores Americans’ shifting financial goals and how financial services companies and brands can help people achieve their evolving Dream.
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Alec Tyson appointed as Ipsos Public Affairs’ lead pollster in the U.S
As the head of Ipsos Public Affairs’ polling practice in the U.S., he will oversee a world-class team as it works to provide decision-makers with actionable insights on today’s most pressing trends and trustworthy answers on the topics that will drive change tomorrow.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Americans are getting less happy with their commutes
The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker
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Getting value for their money is key for online shoppers
About 7 in 10 surveyed consumers believe price to be the most important factor when buying products online, and about half say having quality for a low price is a main selling point, according to an Ipsos survey commissioned by Temu.