Getting value for their money is key for online shoppers

Washington DC, June 25, 2025—Temu commissioned Ipsos to conduct a survey to explore the attitudes and behaviors of consumers in relation to online shopping and e-commerce.

Key Overall Findings:

Price (68%) and free shipping (55%) play a pivotal role in online shopping decisions.

Price comparison when shopping online is widespread, with 68% of respondents always or often comparing prices.

Affordable quality (47%), a variety of options (37%), and easy returns (34%) are vital when deciding what online retailer to purchase from.

Most surveyed online buyers are shopping online at least once a month (81%). Online spending is expected to increase slightly in 2025, with 30% saying they will spend much or slightly more. 

Clothing and footwear (65%) are by far the most popular categories bought online.

Many of these consumers (76%) are willing to wait for sales or promotions to purchase products at a lower cost, though 30% agree that offering year-round discounts could enhance their loyalty towards online retailers.

Temu Overall Findings:

Respondents recall first purchasing products on Temu because of the affordable price (60%), and wide product selection (33%), and continued to purchase from Temu for those same reasons.

Surveyed respondents who have purchased at least 1 item from Temu in the past year believe they saved 24% by shopping on the platform.

These surveyed Temu shoppers claim that since purchasing products on Temu, they are more likely to compare prices (34%) and question why identical products are more expensive elsewhere (31%)

About 8 in 10 of these Temu consumers believe the platform offers excellent or good value for the money.

About this study

This Ipsos research was commissioned by Temu and conducted from January 6-17^th, 2025. 500 respondents were collected from each of the following: US, UK, Germany, France, Spain, and Mexico, for a total of 3000 adults 18+ that have shopped online at least once in 2024, it also included a natural fallout of consumers that purchased something online from Temu at least once in 2024. Please see detailed sample breakdown below.

Overall n=3000 | Overall Temu Shoppers n=727

US n=500 | US Temu Shoppers n=88

UK n=500 | UK Temu Shoppers n=125

Germany n=500 | Germany Temu Shoppers n=119

France n=500 | France Temu Shoppers n=108

Spain n=500 | Spain Temu Shoppers n=130

Mexico n=500 | Mexico Temu Shoppers n =157

No weights were applied to this study, and the findings reflect the opinions of these surveyed respondents only. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%.

About Ipsos 

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

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