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Ipsos the No. 1 Most Innovative Insights & Analytics Company
The 2025 ranking marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.
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80% of Global Influentials consistently influence buying decisions
Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into the wealthiest consumers and company leaders
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More people are using AI chatbots, but for what?
More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined, according to new data from the Ipsos Consumer Tracker
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What the Ipsos Care-o-Meter teaches us about America
The Ipsos Care-o-Meter shows that there are some definite disconnects between what people are seeing in their news (wherever they’re getting it) and what they care about. Here's what we've learned.
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Ipsos MMA Named a Leader in 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions for Second Consecutive Year
Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions.
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Two in three Americans plan to cut back on holiday spending
New Ipsos poll conducted on behalf of Thrivent Financial explores Americans' holiday spending plans and adaptations
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Veterans weigh cost, convenience, and provider background in mental health care choices
New Ipsos/Luminary Labs survey finds Veterans choose VA for affordability and community care for closer, quicker access
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Majority of Latinos say it's a bad time to be Latino or Hispanic in America
New Axios/Ipsos poll in partnership with Noticias Telemundo shows sharp decline in belief in American Dream among Latino and Hispanic Americans
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Americans critical of shutdown, steps to expand presidential power
Disapproval over how the federal government is managed has grown, according to a new ABC News/Washington Post/Ipsos poll
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.