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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.
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Disinformation, hacking seen as top threats; World War III fear drops
The 2024 World Affairs report from Ipsos and the Halifax Security Forum.
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Transportation
The ideas, innovations and challenges shaping the future of transportation have economic, commercial and social implications for businesses and citizens alike.
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What auto insurance tells us about the future of America’s car culture
Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.
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Future Jobs to Be Done
In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.
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Lisa Gudding, president of strategic growth at Ipsos, joins the Insights Association’s Board of Directors
Appointment serves to recognize Gudding’s leadership in the insights industry
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Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping