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U.S. consumer confidence regains most of its recent losses
Current and investment sentiment rebounds as Omicron recedes and stock market rallies
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Americans are excited for the Super Bowl (and the ads) again
With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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COVID-19 exposes weak points in the medicine supply chain
Four in five physicians in new poll say they faced potential medicine shortages during the pandemic
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Negative investment outlook coincides with drop in U.S. consumer confidence
Six in ten say they are now less comfortable making household purchases than they were six months ago
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Will our food become more like medicine?
Food and precision nutrition can be powerful tools for promoting wellness and preventing illness, according to Naveen Jain, founder and CEO of Viome Life Sciences. He spoke with What the Future on why he agrees with Hippocrates that food is medicine.
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Connecting with Teens: Innovation, Inclusion and Insights
Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.