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AP/Ipsos Poll: Blacks Split Evenly Between Clinton, Obama In Democratic Presidential Race

New Study Shows America's Business Elite Are Voracious Consumers Of All Forms Of Media

Business Leaders Seek Quality Information From Both New And Traditional Forms Of Media

AP/Ipsos Poll: Whites, Blacks Divided Over O.J. Simpson's Armed Robbery Case

AP/Stanford University/Ipsos Poll: Pessimism Widespread Over Environment, Most Give Bush, Congress Poor Grades

RBC CASH Index: U.S. Consumer Confidence Hits 16-Month Low

AP/Ipsos Poll: GOP Presidential Race Up For Grabs As Key GOP Constituencies are Divided

AP/Ipsos Poll: Low Approval Persists For Bush, Congress

AP/AOL/Ipsos Poll: TV Networks Have To Face An Unhappy Consumer Base

AP/Ipsos Poll: Public Sees Iraq War As Failure, Doubts Troop Buildup Has Worked

Green Marketing: Just a Tactic?

Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.