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Procter & Gamble Recognizes Top Performing Global Partners
Awards Acknowledge Performance, Collaboration and Partnership
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Consumers from Around the World United in Shopping Styles
Five Types of Shoppers Exist that Transcend Country Boundaries
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Nine out of Ten Business Decision Makers Believe Sustainability and Environmental Responsibility is Important for Their Business
However, Less than One out of Four Report Having Sustainability Guidelines in Their Business
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Crist Retains lead in Florida Senate Race, While Gubernatorial Race Remains Close
Florida Governor and Independent Senate Candidate Charlie Crist leads over his Republican and Democrat opponents
In the Gubernatorial race, Democrat Alex Sink leads Republican contender Bill McCollum by one point, and trails the other Republican contender Rick Scott by three points - but about a quarter of Florida voters remain undecided -
Even with Sony's Big "Move" and Gamers Expecting Microsoft's "Natal," Nintendo's Wii Still Brings Game
Recent headlines about the coming eclipse of the Nintendo Wii may be premature - or at least a bit overplayed
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Ipsos Leads the Way in Client Satisfaction
Client Satisfaction Survey from MarketResearchCareers.com Names Ipsos as Top Firm in the U.S.
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.