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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Reuters/Ipsos Core Political Survey: Party Strength Matchups (09/25/2019)
President Trump's approval rating remains consistent with the last several months.
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Reuters/Ipsos Core Political Survey: 2020 Democratic Primary Tracker (09/11/2019)
Joe Biden, Bernie Sanders, and Elizabeth Warren are the top contenders in the Democratic Primary.
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
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Reuters/Ipsos Core Political Survey: Congressional Approval Tracker (09/04/2019)
Approximately 1 in 5 Americans approves of Congress.
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One in Seven Globally Would Pay More for Travel with Lower Carbon-Footprint than Airplanes
Younger, More Educated Consumers Are More Willing to Use Lower Carbon-Footprint Alternatives to Air Travel
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Reuters/Ipsos Core Political Survey: Party Strength Matchups (08/28/2019)
Americans are torn between which political party has the better approach on key issues like immigration and taxes.
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With sales mixed and disruption rampant, what is the future of beauty?
Ipsos report highlights themes of inclusion, underserved markets, and the influence of Asia
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Reuters/Ipsos Data: Perceptions on Race in America
A new Reuters/Ipsos Poll shows Democrats’ attitudes towards race are changing.