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DTC Ads for Prescription Drugs are Proving Their Worth
Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174
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Is Most Advertising a Waste of Money?
Leading Marketing Research Group Launches Global Newsletter of Insight and Opinion
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Rise In Consumer Confidence Ends As Ipsos CASH Index Holds Steady
Concerns About The Current And Future State Of Local Economies And Personal Finances Combine To Stall Further Gains
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Ipsos CASH Index Gains For Record Third Time In A Row
As The Situation In Iraq Shifts From War To Reconstruction, Optimism About Local Economies Continues To Grow; Even The Partisan Gap In Consumer Confidence Is Narrowing
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Leading Survey-Based Marketing Research Group Launches New U.S. Company
Ipsos-Insight Aims To Take Bigger Slice of $6 billion MR Pie
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Ipsos CASH Index Jumps From All-Time CASH Index Low To The Highest Rating In Six Months
Increased Optimism About The Future Of America's Local Economies Witnessed In The Lead Up To The War In Iraq And During War
Partisan Party Identification May Explain Some Of The Record Jump In The CASH Index -
Ipsos Becomes The World's Second Largest Survey-Based Research Specialist
2002 Revenues Up 12.1% at 538.5 million euros
Organic Growth: 8.0% -
Ipsos-Reid/Cook Political Report: Memo to State of the Union Speechwriters: Americans Volunteer the Economy, War, Job Issues, Health Care, Education as Top Problems
Survey Asks Adults to Report in Their Own Words The Most Important Problem Facing the Country, and the Biggest Challenges Facing Their Own Families
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Doctor Recommendations Of Over-The-Counter Drugs Boost Consumer Loyalty
Ipsos Pharmtrends174 Confirms Over-The-Counter Drug Manufacturers Adopt Prescription Drugs Marketing Tools
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U.S. Businesses at Risk for Major Cyber Attack, IT Pros Say
IT Pros Perceive Gap Between Threat of a Major Cyber Attack and U.S. Businesses' Ability to Defend Against It