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Leveraging an Omnibus

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Low Incidence Medical Conditions With High Potential

Ipsos-Insight Health Research Identifies Niche Market Opportunities

Copy Testing Under the Gun?

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Copy Testing U.S.-Style

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Direct-to-Consumer Advertising

Making It Count

Building Brand Equity Through Advertising

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Smoothing the Path of the Broadband Wagon

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Smoothing the Path of the Broadband Wagon

DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Is Most Advertising a Waste of Money?

Leading Marketing Research Group Launches Global Newsletter of Insight and Opinion