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Cable and Satellite Programming Research Veteran Joins Ipsos
Lynne Bartos To Join Marketing Research Firm's Technology and Communications Team
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Internet Use Continues To Climb In Most Markets
Web Access Not Just Routine, But Essential, Ipsos-Reid Study Shows
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Ipsos-Reid CASH Index: Below 90 For Fifth Straight Month, In Sharp Contrast to Optimism of First Half of Year
CASH Index Fell Below 90 in June and Has Never Recovered;
Was Near or Above 100 Most of the First Five Months of 2002 -
More Consumers Are Asking Their Doctors for Drug Samples - By Name
Ipsos PharmTrends Finds Patients Increasingly Savvy
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Technologies With Clear Benefits Will Win This Holiday Season
Faced With A Glut Of Technology Offerings, Budget-Conscious Consumers Will Turn To Smaller-Ticket Products They Understand, Suggests Ipsos-Reid Survey
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Ipsos-Reid CASH Index: Remains Low, At 74.9, But Change Since QII Suggests Poor Consumer Attitudes May Not Translate Directly Into A Poor Holiday Shopping Season
But In The Longer-Range, Continued Low Scores On Job Prospects May Indicate Consumers Assume A Continued Slow Economy In Early 2003
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Ipsos-Reid CASH Index: At 73.8, Lowest Rating of 2002
Confidence in Local Economic Prospects Drives Worries; In October, Only 29% Say Their Local Economy Will Improve in Next Six Months, While 17% Expect Local Economy to Get Worse
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Ipsos-Reid CASH Index: At 79.2, Three Straight Months in the Doldrums
Lack of Confidence in Local Economic Prospects Drives Worries; Concern about Personal Finances Overtakes Lack of Confidence in Investments as Second Biggest Economic Worry
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Prescription Drug Ads Prompt Consumers to Seek More Information from Their Doctor
Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends174 Reports