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Connecting with Teens: Innovation, Inclusion and Insights
Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
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U.S. consumer confidence remains at pre-Omicron levels
Majorities of American expect both inflation to rise and their income to remain the same in 2022
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Most Americans say it is increasingly difficult to control who can access their online data
However, new Ipsos poll finds few are taking many steps to protect their personal information online
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Most say U.S. Capitol rioters posed a threat to democracy
New ABC News/Ipsos poll shows that nearly one year after the attack on the U.S. Capitol partisan views of the event differ
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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U.S. consumer confidence holds stable after recent declines
Americans in a holding pattern as more is uncovered about the Omicron variant
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Many Latino Americans believe the Democratic and Republican parties take them for granted
New Axios-Ipsos poll in partnership with Telemundo finds differing views, based on country of origin and generation, when it comes to key issues such as abortion and perceptions of the Democratic and Republican parties
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[KEYS WEBINAR RECORDING] Making Sense of 2021
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow. Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Small business owners increasingly optimistic about investing in their business in 2022
Despite higher expectations for the coming year, the MetLife/U.S. Chamber of Commerce Small Business Index shows small businesses continue to face challenges in the present, specifically regarding inflation and supply chain disruptions