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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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Families Adjust to a New Post-Recession Reality to Pay for College, Says New Research from Sallie Mae and Ipsos
Scholarships and Grants Climb to Largest Source, While Parent Contributions Decline and Economic Worries Fall
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Ipsos InnoQuest Establishes the New Innovation Performance Framework
Ipsos Outlines Nine Drivers of Success to Maximize Innovation Potential
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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Ipsos Understanding UnLtd. Reinvents Market Research Reporting
QualTV Delivers the Real Scoop on Market Research Reports
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RBC Consumer Outlook Index: U.S. Consumer Confidence Sags as Fuel Price Worries Mount
Half of Americans Have Cut Back or Cancelled Vacation Plans Due to High Gas Prices
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RBC Consumer Outlook Index : U.S. Consumer Confidence Reaches Highest Level Since the 2008 Economic Meltdown
Most Americans Believe a Combination of Spending Cuts and Tax Increases are Necessary to Balance the Federal Budget