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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Value of College As Strong As Ever, Yet Fewer than Half of Families Are Saving for College, According to Sallie Mae and Ipsos' How America Saves for College 2015
National Study Shows Most Parents Willing to Stretch Financially to Send Their Children to College but Saving Can be Challenging
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Ipsos Congratulates Clients on Successes at David Ogilvy Awards
Bank of America, Kraft's Cracker Barrel, and the Canadian Cancer Society Honored at Annual Advertising Research Awards
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A Little Over 50% of Oncologists in the U.S. Support Key Consolidated Payments for Cancer Care Management Proposed By the ASCO Payment Reform
New Ipsos Healthcare Survey Reveals Oncologist Perceptions of Payment Models for Cancer Care, Including the ASCO Payment Reform
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Ipsos Launches Digital Concept Testing to Increase Consumer Engagement and Provide Much Faster Delivery
Consumers Spend Over 50% More Time Reading Concepts with Ipsos' New Technology; Clients Receive Dramatically Faster Results
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Leader of Ipsos in North America Appointed to CASRO Board of Directors
Pierre Le Manh to Step into Role on CASRO's Board in 2015