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Brands Without Borders: Understanding Brand Extension

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Brands Without Borders: Understanding Brand Extension

What's the Word on Your Grapevine?

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Advertising Wear-out

The Right Price

Questions and Answers

The Right Price

Questions and Answers

Steps to Successful Segmentation

Clustering is Only the Beginning

AP/Ipsos Poll On Threat Of HIV/AIDS

Americans Say HIV/AIDS Remains A Threat

Education Efforts Seen As Important For Fighting Its Spread

America's Digital Den: Tech's Next Big Thing Taking Shape?

Ipsos-Insight Study Reveals Preferred Brands And Consumer Expectations For The Next Hot-Ticket Home Entertainment Item

NEWSWEEK GENEXT Poll: Kerry Continues To Lead Among Young Voters

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