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Ipsos CASH Index Jumps From All-Time CASH Index Low To The Highest Rating In Six Months

Increased Optimism About The Future Of America's Local Economies Witnessed In The Lead Up To The War In Iraq And During War

Partisan Party Identification May Explain Some Of The Record Jump In The CASH Index

Women as Consumers

An Untapped Market?

Empowered Patients a Growing Force

The drug marketer's "new reality"

New Concepts Benefit From Wider Testing

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War's Fallout

Corporate America So Far Spared

Book Industry Struggles with Slow Growth

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How to Produce a Winning Concept

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Why Category Buying Behavior Matters

Why Category Buying Behavior Matters

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Advertising Recall for Prescription Drugs Rises

However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends