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Individual Insurance Company Reputations Better Than Overall Industry

Consumers Want Great Service And Social Responsibility, Ipsos Survey Shows

AP/AOL/Ipsos Poll: Confidence Growing In Air Travel, But Doubts Linger For Safety-Conscious Public

Power Your Ads With Brand Link

Brands and Emotions

How Advertising Researchers Now Measure Emotions And Their Effects On A Brand

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Text Messaging and Email Dominate Wireless Internet Access

AP/Ipsos Poll: Republicans Gain Some Ground In Battle For Congress

Sitting in the Director's Chair for New Product Launches

The Good Fortune of Not Being in the Movie Business

High Attention Processing: The Real Power of Advertising

AP/Ipsos Poll: Fears Of Another Terror Attack Remain Real; Especially In New York, Washington

AP/Ipsos Poll: A Year After Katrina, Most Don't Believe The Nation Is Ready For Another Major Disaster