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The Super Bowl Scores For Advertisers
Ipsos-ASI Confirms Super Bowl Delivers Millions Of Attentive Viewers For Advertisers
Most Popular And Most-Hyped Ads Not Always Best Remembered, Study Also Finds -
Cable and Satellite Programming Research Veteran Joins Ipsos
Lynne Bartos To Join Marketing Research Firm's Technology and Communications Team
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On the 10th Anniversary of NAFTA . . .
More Americans (48%) Believe They're NAFTA Winners, Compared to Canadians (38%), Mexicans (30%)
However, Canadians (44%) Most Likely To Want Closer Trade and Economic Ties with NAFTA Partners, While Americans (39%) Most Likely to Want Status Quo . . .
And Mexicans (33%) Most Likely to Want Less Trade, Economic Ties -
Ipsos-Reid CASH Index: Below 90 For Fifth Straight Month, In Sharp Contrast to Optimism of First Half of Year
CASH Index Fell Below 90 in June and Has Never Recovered;
Was Near or Above 100 Most of the First Five Months of 2002 -
Americans Continue To Embrace Potential Of Digital Music
Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace With Online Music Distribution, Finds Americans' Digital Music Appetite Remains Strong Throughout 2002
Over 100 Million Americans Have Listened To A Pre-recorded CD's On Their Computer, And Roughly 60 million Have Downloaded