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Global Positioning System Navigation Shows Greatest Potential as Next "Breakout" Wireless Handset Application for Americans, According To New Ipsos Survey

Interest in GPS Shows Trend of Demand for Functional Features Outweighs Entertainment Options

Central Location Testing: Still Golden In Its Golden Years

New American Food Trends and Eating Habits

Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits.

Stretching Brand Extensions: Research tips for new category brand development

Brand Stretch: The Path to Mega Branding

From The Mouth Of Babes

Polling Kids On Public Policy

NEWSWEEK GENEXT Poll: Young Voters

Drafted To Register And Vote, Registered To Fight

Research, Opinion And Insights From Ipsos

Brands Without Borders, Getting The Price Right, Thoughts On Security,
And More

Brands Without Borders: Understanding Brand Extension

Brands Without Borders: Understanding Brand Extension

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