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It's Cold Outside... so Are You Using the Drive-Thru Lanes When Available?
The latest U.S. Ipsos Omnibus survey shows what Americans think is the good, the bad and the ugly regarding drive-thrus and how the next new convenience will entail using your smartphone as well!
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Ipsos: Holiday Movies Unite the Political Spectrum
Differences of Opinion on Favorite Holiday Movies nearly within the Margin of Error in New Ipsos Poll
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Unhealthy Foods: Is Intervention the Answer?
Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.
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Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood
Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before
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Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids' Creative Stall Tactics at Bedtime
However, Majorities Admit that Having Short, 5-Minute TV Episodes Would Make Their Bedtime Battles More Manageable
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Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
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Parent Out-of-Pocket Spending No. 1 Source of College Funding, According to `How America Pays for College 2015'
National Study from Sallie Mae and Ipsos Finds Families Reaching Into Pockets to Spend More as Economic Worries Subside
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Four Reasons To Switch
The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!