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Brand Stretch: The Path to Mega Branding

Stretching Brand Extensions: Research tips for new category brand development

Going for Advertising Gold with the 2004 Athens Olympics

AP/Ipsos Poll: Americans Say Homelessness In U.S. Is A Serious Problem

Majority Believe Homeless Are Victims Of Circumstance

Opinion Around the World: Nine-Country AP/Ipsos Poll

Buy American? Global Publics Question U.S. Export Of Consumer Goods And Democracy

Hype About Identity Theft Increases Awareness But Not Perceived Risk

Ipsos-Insight Research Reports Online And Offline Credit Card Security Concerns

AP/Ipsos Poll: Bush's Job Approval Figures Weaken

Older Americans Grow Disenchanted

AP/Ipsos CASH Index (Consumer Attitudes and Spending by Household)

Downturn In Consumer Confidence For February

Americans Anxious About Future For Economy And Own Finances

Terror Free Tomorrow Poll: Americans Want To Increase Tsunami Aid To Indonesia

AP/Ipsos Poll: Americans Hopeful, Not Worried, About Bush's Second Term

Few Are Excited Or Angry