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Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
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Why do we worry so much about AI?
Americans are more freaked out about AI than most of the rest of the world. The Ipsos Consumer Tracker offers some potential explanations.
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There's a negative trend in words we use to describe AI creations
Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.
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ARF AUDIENCExSCIENCE 2025
Don’t miss out as Ipsos’ Janelle James moderates the DEI Equity & Authentic Representation Track on Day 2, March 26.
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FQ Lounge: SXSW 2025
Ipsos is proud to be an official partner of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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Technology & Society
See how technological advancements and societal shifts are transforming business, governance and human interaction. This section explores topics like artificial intelligence, workplace evolution, education, housing and the changing nature of truth and influence.
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Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
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How AI could revolutionize how we connect with and care for our pets
John McHale, inventor of the Shazam band, thinks AI-powered pet collars could change the ways pets and people communicate and care for each other. Here’s how — and why.