FQ Lounge: SXSW 2025

Ipsos is proud to be an official partner of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands. These pop-ups at industry conferences unite a network of Fortune 500 leaders to collaborate and ignite breakthrough ideas to foster equality.

That’s why we are especially honored to be joining the FQ Lounge @ SXSW where the agenda will focus on International Women’s Day. Don’t miss out on these exciting panel discussions:

The W Factor: How Women’s Sports Became the Hottest Investment in Brand Marketing [March 8 | 3pm]

From record-breaking WNBA viewership to sold-out soccer stadiums, women's sports are experiencing unprecedented growth and brand attention. But this isn't just a moment—it's a movement powered by authentic storytelling, engaged fan communities, and compelling ROI. Join Ipsos’ Jamie Stenziano and other industry leaders as they unpack why major brands are dramatically increasing their investment in women's sports and how this surge is reshaping the sponsorship landscape.

Human-Powered AI: Marketing Success Beyond Automation [March 8 | 3:30pm]

AI's power is undeniable, but its potential is only realized with human intelligence guiding its application. There must be a critical balance between automation and human expertise to deliver impactful, unbiased results. Featuring Ipsos’ Janelle James, this panel of leaders will discuss real-world examples and actionable strategies for responsible AI marketing success.

Click here for more event details.

At Ipsos, we are dedicated to researching issues of diversity and inclusion, including gender and intersectionality. Click here to access our library of thought leadership on this topic.

While at SXSW, please be sure to check out our session on the mainstage.