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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.
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How technology is reshaping family dynamics and parenting in the future
What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Future Jobs to Be Done
In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.
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Business Risk in an Age of Populism
As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?
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Republican debate watchers see Ramaswamy as the worst performer for the second consecutive debate
The 538/Washington Post/Ipsos post-debate poll also finds that nearly three in four likely Republican primary voters skipped watching the debate
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From Awareness to Empathy
Read insights and tips about how brands and policymakers can support mental health across generations.
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Do Americans see themselves in the content on their screens?
Revisit our recorded webinar to hear more about how the public approaches their media and entertainment choices.
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In entertainment media, many Americans feel that key groups are underrepresented or shown in a negative light
New Ipsos polling finds this is particularly true for immigrants, conservatives, and those with disabilities
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How the desire for social bonds shapes teen viewership
Amber Jawaid, senior vice president with Ipsos’ Online Communities practice, analyzes teen entertainment preferences and the emotional factors behind them.