Wellness
Emerging technologies and changing perspectives could help Americans live longer and healthier lives. Here’s what that could look like — and what it’ll mean for brands and businesses.
Welcome to wellness in 2034. The picture of health has changed: New attitudes, innovations, and medications are reshaping how millions take control of their health. But Americans aren’t just adopting new prescriptions or technologies: They’re changing their diets, habits, and perspectives on wellness. This issue goes beyond personal health to consider how AI, climate change, personalized medicine, demographic shifts, and other forces will influence (and in some cases, transform) a broad range of industries.
What the Future: Wellness explores the vast societal and commercial implications of this evolution — from the shifts in life stages and retirement that are reshaping the financial services industry, to the changes in Americans’ diets (and grocery lists) that could change opportunities for food manufacturers. The growing focus on wellness is redefining customer experiences across all sectors.
Join us as we navigate this complex landscape and uncover what living healthier for longer means for you and your business. Whether you're in healthcare, retail, insurance, food and beverage, technology, fitness, entertainment, or any other industry, the future of wellness will matter for your customers.
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Letter from the Editor
How AI, new drugs, and your DNA will help us live better for longer Matt Carmichael, What the Future editor, head of the Ipsos Trends & Foresight Lab |
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Shifts
Shifts: Three forces that will shape the future of wellness Trevor Sudano, principal, Ipsos Strategy3 |
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Interviews & Features
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