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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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How the public felt about tariffs leading up to Liberation Day
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
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Americans say cost of living is on the wrong track
Most Americans want the administration to prioritize working on inflation over other issues
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
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Many Americans are losing faith in the safety of air travel
Three in five (57%) high-income Americans say they're losing confidence in the safety of air travel, according to the Ipsos Consumer Tracker
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Grocery prices are up, and older Americans are most concerned
According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.
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It's not just eggs: Americans feel prices are higher on most goods
Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker