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Nearly one in three Americans have stopped purchasing from a company due to politics
New Axios/Ipsos/CLYDE survey finds a bare majority indicate they may stop spending if they disagreed with a brand's stance on politics, but fewer report actually doing so
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
positioning and creative evaluation. -
GLAAD Pride Survey 2025
Ipsos conducted a survey for GLAAD concerning perceptions around Pride month.
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Reuters/Ipsos Issues Survey May 2025
The latest Reuters/Ipsos survey highlights broad support for vaccines and mixed views on handling of illegal immigration.
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May 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Continues to Decline as Current and Investment Indices Fall Sharply
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Majority of Americans oppose ending birthright citizenship
NPR/Ipsos poll also finds conflicting views on whether constitutional rights should be granted to immigrants without legal status
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Mental Health Support for Black Families Study
Steve Fund/Child Mind Institute/Morgan Stanley Alliance for Children’s Mental Health survey explores issues faced by Black families and youth struggling with mental health concerns
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The anticipatory friction behind the vibe shift on Trump
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
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[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.
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Ipsos launches new panel focused on military veterans and their families
Ipsos announced the launch of its Military Veteran Family Research Panel, a new initiative dedicated to understanding the millions of Americans that are part of the military community through their experiences, behaviors, and values.