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How brands can ensure their influencers are influential
A surprising number of influencers inflate their follower counts, jeopardizing marketing campaigns and brand trust. Ipsos’ Eden Hazani explains how new tools can help brands verify and maximize the impact of their partnerships.
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How pro product reviews retain trust in the era of influencers
Evan Silverman of America's Test Kitchen explains why hands-on testing and professional reviews remain crucial for building consumer trust in an evolving consumer landscape. Photo: America’s Test Kitchen/Kevin White
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What brands need to know before bringing AI assistants to e-commerce
As AI customer assistants become more prevalent, what do brands need to know to ensure they deliver on their promise? Ipsos’ Maura Howley explains how CX testing and transparency will be more essential than ever.
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Here's what Americans actually did during the holidays
One in five Americans (18%) said they spent more on gifts during the holidays than they intended, according to new polling from the Ipsos Consumer Tracker
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviors and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Commerce Redefined: TikTok’s role in ushering in a new era
Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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London takes first place in 2025 World's Best Cities report
The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.