How community panels help brands tap into growing trends
Brands have scaled up quickly to keep up with the fast-growing pet product market. To succeed, this market evolution requires them to tap into the more subtle (and perhaps more significant) shifts in how Americans relate to their pets.
As the market for pet-related products grows, the brands that can understand and anticipate shifts in pet owners’ needs are the ones that will win big. One method for gathering those essential insights into pet owners is the use of community panels.
By holding real conversations with a curated group of Americans, brands can understand and empathize with the perspectives behind their purchases. For instance, a panel with pet owners to reveal the social and emotional factors behind the humanization of pets — could lead to premium products that answer unmet needs, inspire innovation in pet tech and healthcare, or inform a marketing plan that people can really relate to.
From the pet sector to other lifestyle-based groups, these panels can inspire product designers and ensure that marketers are barking up the right tree.
← Read previous | Read next → |