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[WEBINAR SERIES] Work Smarter. Act Faster. Go Further.
Whether you need to fine-tune your business strategy, enhance your view of the customer, or identify your next big growth opportunity, we can help you work smarter, act faster, and go further in a business climate that is more demanding and fast-moving than ever before.
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How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
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The states and counties that could decide the election
Below are five charts on how the election is shaping up heading into November 5th, how the swing states are looking, and a few key counties in these swing states to watch on Election Day
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Younger Americans are spending more on holiday gifts. Here's why that matters
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.
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How social listening can inform better research and development
New AI tools can help brands keep up with fast-moving social conversations to spot industry signals and trends to steer smarter innovation, says Ipsos’ Joe Lonek.
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Which social shifts are changing how we’ll eat, drink and celebrate
Shifts in Americans’ lifestyles and social time are spurring new opportunities for innovation for bars and restaurants, says Diageo’s Efrain Rosario.
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More Americans are ‘sober-curious.’ Marketers should understand why.
Brands shouldn’t just take note of Americans’ heightened interest in alternatives to alcohol — they should understand the underlying forces behind this shift. Ipsos’ Sam Agarwal explains where brands should start.
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Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
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Has election season affected Americans' finances? What they say depends on their party
Republicans and Democrats generally agree on at least one thing — that, as far as the economy goes, it matters who wins the election. But the latest wave of the Ipsos Consumer Tracker suggests that their outlooks diverge from there.