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Have shortages conditioned us to pay more for groceries?
Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.
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Why America's childless cat ladies are more than just Taylor Swift
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
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[WEBINAR] Sports (and sports fandom) in America
Join us for a dynamic panel discussion ex.ploring research insights into how the public approaches such a significant part of life.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
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SEICon | Sports Entertainment Innovation Conference
Join Ipsos at SEICon — a first of its kind Sports, Entertainment & Innovation Conference hosting thought leaders and subject matter experts from across the globe to educate, collaborate and create dynamic ventures together.
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[RECORDING] EQUALITY LOUNGE @ Cannes Lions
Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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How platforms can boost social authenticity and engagement
Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.
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Future Jobs to Be Done
People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community