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ARF Cognition Council: Values in Advertising
Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments?
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Ipsos Core Political : Presidential Approval Tracker (09/23/2021)
The economy and public health remain Americans' most important issues as President Biden's approval rating remains at 44%
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U.S. consumer confidence still stuck in place
Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained
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Consumers are returning to primary and specialty healthcare providers
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
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As the safety net shrinks again, vulnerable Americans are changing the way they plan
Young Americans and Americans of color say they have little money left after paying bills, and find it hard to plan ahead
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Americans of color more likely to experience poor environmental conditions
Regardless of where they live, Americans of color are more likely to suffer from worse environmental conditions.
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What Worries the World: How has Covid-19 changed the outlook?
Local perspectives on our issues tracker during the pandemic.
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[WEBINAR] Recovery, Recurrence, Research: How social research is informing COVID strategies
Join Ipsos' Public Affairs leaders from around the globe as we examine how social research has informed strategies through every stage of the COVID-19 pandemic.
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Ipsos Core Political : Presidential Approval Tracker (09/16/2021)
President Biden's approval rating hits another low as more Americans disapprove of his handling of COVID-19 and other issues
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U.S. consumer confidence reaches fourth week of stability
Outlook remains weaker now than it was before the pandemic