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Ipsos Launches LIFE Path to Understand Consumer Dynamics along the Path to Purchase
New York, NY – Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research – so marketers can assess which touchpoints are most influential in generating sales.
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Ipsos Launches Sense*Suite to Guide Early Stage Product Development
Ipsos ProductQuest Expands Offer with Holistic R&D Solutions
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Ipsos Healthcare Strengthens Leadership with Three New Hires
Marco DiBonaventura Joins Ipsos Healthcare in a Senior Global Role, and Richard W. Martin and Elizabeth Machado Assume North American Posts
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Greater Number of Americans Have Access to Air Travel than Ever Before
Washington, DC – According to a recent online survey conducted by Ipsos Public Affairs for Airlines for America, more Americans are traveling by air than ever before, more Americans plan to travel more in the future, and they are overall happy with their air travel experience.
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Octogenarians Say Financial Preparedness Was Key in Deciding When to Retire
Nine in Ten 80+ Year Olds Advise Younger Generations to Recreate Pension-Like Income for Retirement
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Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health
Wait Times and Rushed Appointments among the Top Sources of Frustration when Seeing Their Doctor
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Ipsos Takes Product Testing to a New Level With Implicit Reaction Time (IRT(TM))
For Deeper Insights into Product Evaluation Ipsos ProductQuest Uses Neuroscience
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Citizens in 23 Countries Polled: 43% Support a Woman Having an Abortion Whenever She Decides She Wants One
Another 41% Support Abortion in Limited (30%) or Dire (11%) Situations
Only 5% Say it Should Never be Permitted -
Of 23 Countries Surveyed, Majority (65%) in 20 Countries Support Legal Recognition of Same-Sex Unions
Global study finds 47% of respondents believe that "same-sex couples should be allowed to marry legally" while another 18% believe that "same-sex couples should be allowed to obtain some kind of legal recognition, but not to marry"