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Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

Core Values and Common Traits in the Heterogeneous Hispanic American Market

Financial Services Take Segmentation to the Next Level

One Bad Story: The Effect of Negative Press on Corporate Reputation

Market Structure and Landscape Studies

Celebrity Ads That Sell

CSM & M: Customer Satisfaction Measurement and Management

AP/Ipsos Poll: Most Say They Want A Vacation Trip This Summer; Hawaii The Most Popular Dream Destination

Blogs Now Seen By Readers As Influential Media Source

Three In Ten Online Americans Claim That They Have Read A Blog

AP/Ipsos Poll: Most Want U.S. Senate To Take An Assertive Role In Examining Judge Nominees; Lean Toward Conservative Judges